Chinese brands surge in Kazakhstan's auto market

According to the latest data released by the Kazakhstan Automobile Association (KAO), new car sales in the country reached 20,165 units (including passenger cars and commercial vehicles) in July 2025, a year-on-year increase of 10.6%. Cumulative sales in the first seven months of this year reached 125,034 units, a 23.4% increase over the same period last year, demonstrating strong market vitality.

July's sales not only increased by 3.9% month-on-month compared to June, but also set a new record since 2025, exceeding 20,000 units in a single month for the first time. Local production contributed significantly to this, with eight of the top ten best-selling models in July originating from Kazakhstan's factories.

In terms of brand performance, Chevrolet ranked first in sales, with 4,048 units sold in July, a 70.4% year-on-year surge. Hyundai fell to second place, with sales falling to 3,713 units, a 14.4% year-on-year decline. Kia ranked third with 2,170 units sold, an 11.9% year-on-year increase. Jetour followed with 1,321 units sold, a 26.7% year-on-year increase. Chery ranked fifth with 1,138 units sold, but a 17% year-on-year decrease.

Industry analysts point out that changes in the Kazakhstan auto market are closely linked to localized production. With the start of factory production and the stabilization of the supply chain, consumer acceptance of locally produced models is increasing. Notably, the breakthroughs of Chinese brands in Kazakhstan are creating differentiated competitive advantages, especially the presence of Jetour and Chery, demonstrating the coexistence of penetration and challenges faced by Chinese automakers.

As a key market adjacent to Russia, the growth of Kazakhstan's auto market not only highlights the potential of auto consumption in Central Asia but also signals a shift in the regional industrial chain. On the one hand, European, American, Japanese, and Korean brands are facing pressure; on the other, Chinese automakers are gradually expanding their influence through their competitiveness. However, whether stable growth can be maintained depends on the continued implementation of the policy environment and localization strategies.

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