At the Russian CARX 2024 automotive industry forum, the head of AVITO Auto's consumer marketing published a report on the needs of the current Russian used car buyer. According to the report, the proportion of Russia's delayed car purchase in 2023 increased. In 2024, this trend continued, and the current macro environment has not significantly affected the car purchase plan. The following is a specific analysis:

Young buyers are postponed, but the demand is still strong

The report pointed out that 41%of people aged 20 to 29 have postponed car purchase plans. In addition, about one -third of the respondents bought cars in the past six months and did not sell existing vehicles. The proportion of car purchase and sales at the same time increased from 43%last year to 47%.

The average car is 7 years old, and the use period preferences are 4-5 years

The average age of second -hand cars purchased in the past six months is 7 years, and the average vehicle use cycle expected by buyers is 4 to 5 years. Most car buyers use their own funds for purchases. Consumer credit and car loans are ranked second and third respectively. It is worth noting that 25%of buyers with a car purchase amount of more than 2 million rubles chose car loans. For cars with a price of less than 700,000 rubles, 21%of buyers are more inclined to use consumer credit.

The main motivation for buying a car

The main reasons for people to buy used cars include: the previous vehicle functions have been outdated, they are more interested in other models, and travel methods to replace public transport. These factors reflect the dual needs of buyers in the used car market for functionality and personal preferences.

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