Can the "all-round" plug-in hybrid Volvo gain a firm foothold?

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2024-11-27 16:30:26

Can the "all-round" plug-in hybrid Volvo gain a firm foothold?

The growth rate of pure electric vehicles has slowed down, while plug-in hybrids and extended-range vehicles have made great strides. This trend is not only reflected in the mainstream car market of 100,000-250,000 yuan, but also in the high-end market with a price of more than 300,000 yuan, represented by the continuous offensive of Ideal and Wenjie, which has also performed particularly strongly.

Since the beginning of this year, luxury brands such as Volvo, Mercedes-Benz, and Jaguar Land Rover have begun to publicly express their optimism about the prospects of the hybrid market and plan to readjust their hybrid strategic layout in the Chinese market.

Volvo's performance can enhance external expectations.

First, Volvo's plug-in hybrid did not use a single P2 motor to cope with the market like Mercedes-Benz and BMW, but developed a dual-motor architecture of P1+P4 with much more advanced technology and performance.

Second, with this plug-in hybrid system, Volvo's global sales increased by 3% in October. Despite the decline in sales in China and the United States, Volvo's plug-in hybrid models have achieved 23% and 67% growth in these two markets respectively.

Volvo calls its unique P1+P4 dual-motor plug-in hybrid an "all-round" plug-in hybrid. Whether Volvo can stop falling and rebound in the Chinese luxury car market, or even compete with the rapidly rising domestic brands, in addition to intelligence, it may really depend on how many people this "all-round" plug-in hybrid can capture.

A unique "all-round" plug-in hybrid

The plug-in hybrid system of Volvo T8 adopts a solution of 2.0T high-power engine + P1 coaxial motor + P4 independent motor, and retains the 8AT gearbox. This solution not only highlights the output power of the engine, but also emphasizes the output power of the motor, so the performance is very outstanding in any situation, and the comprehensive maximum power can reach 455 horsepower.

Performance, energy saving, control, safety, multiple strengths are available at the same time. Therefore, Volvo calls its plug-in hybrid system an "all-round" plug-in hybrid.

Objectively speaking, whether compared with the plug-in hybrid solutions of other luxury brands or those of domestic independent brands, Volvo's "all-round" plug-in hybrid has its own unique characteristics, and the advantages it shows are also in line with its brand positioning.

The key is whether it can form a label

Fuel vehicles do plug-in hybrids, in fact, have innate technical advantages, especially European old luxury brands. They have leading internal combustion engine technology, which is a major foundation for cars to "carry oil and electricity".

However, whether due to misjudgment of the electrification route or due to the extreme pursuit of overly ideal internal combustion engines and pure electric vehicles, so that they have long disdained to make cars that "carry both oil and electricity", traditional fuel vehicle foreign capital and luxury brands have missed the first round of growth opportunities for plug-in hybrids.

If the next opportunity is lost, foreign capital and luxury brands, let alone regaining their glory, may even find it difficult to revive in the Chinese market. This also reflects the importance of vision and strategy in the process of brand development.